We could all do with some good news right now. So here's some really good news: on April 8, Ben & Jerry's is finally celebrating Free Cone Day again! And that means: free ice cream for everyone! Last year, Ben & Jerry's broke the record of one million free ice creams distributed worldwide - and is now determined to top that again this year. So, volunteers up!
In Germany, Free Cone Day is taking place in Hamburg this year: from 3pm to 9pm on April 8 at the Kulturladen St. Georg in Alexanderstraße 16, there will be lots of Love, Peace & Ice Cream.
And because justice is perhaps even a little tastier than ice cream, Ben & Jerry's is calling for people to bring 50 euros in cash. No, don't worry, the ice cream remains completely free! But: Together with "Hamburg says NO to the payment card", there will be an on-site exchange campaign against the discriminatory payment card in Hamburg. Ice cream fans can easily exchange their cash for vouchers of the same value for stores such as DM or REWE - and thus support people affected by the unfair payment card with direct access to cash.
Why does Ben & Jerry's give away free ice cream for a whole day every year?
Rewind to the spring of 1979 in Burlington, Vermont: Ben and Jerry's started a business last year - an ice cream company. And this company, despite - or perhaps because of? - its ice-cold products, this company survived the first loooong winter. The two decide to celebrate with their friends, who have been busy snacking on their ice cream despite the freezing cold. So Ben and Jerry hand out free ice cream full of delicious chunks and swirls for a whole day. They call the day "Free Cone Day" - starting an annual tradition. Free Cone Day is still an opportunity for Ben & Jerry's to say thank you to their fans.
This content has been machine translated.