DER WEG ZU FREIHEIT, SOZIALER MARKTWIRTSCHAFT, WOHLSTAND FÜR ALLE
In the organizer's words:
The 1,400 square meter permanent exhibition invites visitors to get to know Ludwig Erhard, discover contemporary history and experience the social market economy. These three storylines run like a red thread through the exhibition, with the dates of Erhard's life and his home town of Fürth serving as anchor points.
The tour begins in the listed birthplace in the Erhards' former home and presents many photographs and artifacts of the family and their textile business to the public for the first time.
While the birthplace is dedicated to the "Fürth Erhard", his biography and the contemporary and economic history up to 1945, the striking new building directly opposite focuses on the politician Ludwig Erhard, his concept of the social market economy and the economic and social development of the Federal Republic of Germany.
The tour deliberately does not end with Erhard's death in 1977, but with the survival of his ideas and his work. The final and highlight of the exhibition is the spectacular digital "Future Room" with an interactive media installation. A gigantic projection screen allows visitors to immerse themselves in the major themes of the future: globalization, digitalization, sustainability and demographic change.
In 2018, the Future Space was shortlisted for the European Heritage in Motion Award. The "Heritage in Motion Award" competition has a long tradition of recognizing the best examples of innovative multimedia and digital projects dedicated to cultural heritage in Europe.
With many exhibits, museum productions and over 50 media stations, the LEZ presents history in a lively and entertaining way. The entire exhibition is also available in English.
This content has been machine translated.Location
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