DFD Fashion Show: Sheme

In the organizer's words:

sheme shoes

Sheme presents the tenth chapter of the series "China's 56 ethnic minorities " - inspired by the Jingpo culture.
The fall/winter 2025 collection draws its creative inspiration from a traditional Jingpo legend about the "Divine Bird".

The fashion show is divided into four chapters :

Part 1: Retrospective
Presentation of selected shoe designs from the nine collections to date, each inspired by a Chinese minority.

Part 2: "Divine - Holiday" - Rhythmic
An earthy, black color scheme stands for elegance in hectic everyday life - inspired by the Jingpo culture.

Part 3: "Divine Bird - Holiday" - Fairy
White, feather-light designs, created together with Düsseldorf designer John Madoxx - they capture the moment when the divine bird dances and becomes a heavenly figure.

Part 4: "Divine Bird Holiday" Ceremony
A celebratory chapter in passionate red - inspired by the energy of traditional festivals, reflecting the emotions of thousands of dancers in motion. Because life needs moments full of ceremony.

Main focus of the presentation: sheme shoes
The finest Shu embroidery, real feathers, sparkling crystals and pearls - all this reflects the lively interpretation of the Jingpo story of the divine bird.

The collection combines traditional culture with modern design and transforms shoe fashion into an artistic homage to spirituality, festivity and the power of storytelling.