From July 18 - 23, 2025, the iconic GUESS BIG BAG will be on display as an exclusive photo spot at Corneliusplatz on Königsallee, during which time all customers will receive a gift with their purchase. As a special highlight for the Düsseldorf Fashion Days Festival Edition on July 19, 2025, an exclusive stylist will be on site to advise customers in the GUESS store at Neustraße 42 at the Heinrich-Heine-Allee stop, plus there will be delicious aperitifs while shopping.