LUCY VAN KUHL: Cleverly packaged
We live in a time in which the packaging often seems more important than the content: every simple chocolate bar is turned into an exclusive taste event through advertising, the janitor is given the exclusive title of facility manager instead of a pay rise and love no longer leaps into our lives with Cupid's random arrow as it used to, but rather tailor-made and algorithm-based via Tinder and Parship.
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