PHOTO: © Vico Magistretti, Stapelstuhl „Selene“ (Detail), 1969, Sammlung Museum für Kunst und Gewerbe Hamburg, Foto: Hans Hansen, © Museum für Kunst und Gewerbe Hamburg, © Fondazione Vico Magistretti

Hello Image. Die Inszenierung der Dinge

In the organizer's words:

A successful product thrives on strong images and their impact. Campaigns and photo series are used to showcase it in a targeted way. But how is this visual language created? How do designers, photographers, graphic artists and companies work together? Who shapes the appearance of a brand? And how do we perceive it? The exhibition "Hello Image. The staging of things" looks at the creative collaboration between players from the fields of design, photography and graphics. It presents the creation of design objects and fashion and sheds light on their staging by juxtaposing design objects, the photographs and the graphic realization. In eight chapters, it tells exemplary stories of product and advertising design from the beginnings of the 20th century to the present day. On display are design classics by Marianne Brandt, Charles and Ray Eames and Ettore Sottsass, fashion icons by Martin Margiela and Issey Miyake as well as exciting new discoveries, for example by the photographer Ingeborg Rams and the graphic designer Lora Lamm.

This content has been machine translated.

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