„Jetzt erst recht!“ BAM! Bock auf Morgen Festival

In the organizer's words:

"Now more than ever!" BAM! Bock auf Morgen Festival for mainstream sustainability enters its third round

On November 5 and 6, 2025, speakers from business, research, communication and journalism will come together in Berlin/presentation of the Marketing for Future Award

Sustainability goals are being postponed, inflation is making people reach for cheap meat ... Is sustainability at an end? The BAM! Bock auf Morgen Festival, the leading event for future-oriented marketing and sustainable corporate management, takes a different view. Under the motto "Now more than ever!", the festival brings together thought leaders, innovators and decision-makers from business, science and society to jointly set the course for a sustainable future. More than 500 participants will come together at the Colosseum in Berlin on November 5 and 6, 2025.

At a time characterized by global challenges, the festival aims to send a strong signal of optimism and drive. "Sustainability is not a trend, but the basis for future-proof success. With the motto 'Now more than ever', we want to encourage companies and marketing professionals to continue to consistently drive change and see it as an opportunity," says Kerrin Löhe, co-founder of BAM! Bock auf Morgen.

Top-class line-up

Highlights include appearances by bestselling author Christian Stöcker ("Männer, die die die Welt verbrennen"), Prof. Dr. Katharina Reuter, Managing Director of BNW Bundesverband Nachhaltige Wirtschaft e.V., Christina Rüter, Managing Director of Brand Strategy & Product Management at Alnatura, and behavioral economist Prof. Dr. Armin Falk.

The festival program also offers a wide range of inspiring talks, interactive workshops and in-depth discussions on these key topics:

• Sustainable Society: How can change succeed without social division?
• New Substance: Which scientific findings and innovations make our actions more efficient and sustainable?
• Thoughts for Food: How do we shape the future of our food?
• Twist & Shout : How can marketing for sustainable products be loud, bold and innovative?
• Work-Life-Goals: How do we keep our own grit & courage in wild times?

Marketing for Future Award 2025: submissions until August 15

The renowned Marketing for Future Award will be presented again this year as part of the festival. This award recognizes outstanding campaigns and projects that focus on sustainability in a creative and effective way. "Sustainable consumption needs to move out of the niche and into the mainstream," says Jan Pechmann, co-founder of BAM! Bock auf Morgen. "Companies and agencies can make their contribution by shaping sustainability in such a creative and positive way that it inspires the masses."

Agencies, companies and organizations are invited to submit their pioneering cases. The deadline for submissions is August 15, 2025.

Further information on the program, the speakers and the award submission process can be found at https://www.bock.am/bock-auf-morgen-festival-202