A young couple sets out on the road to mediocrity. To do so, they move from Berlin to Haßloch. Haßloch is considered the most average place in Germany and is a so-called "Magic Town". The economy makes use of the mediocrity of its inhabitants for product tests. But who actually produces whose needs here? Which desires are normal? And what happens when you fall in love with a product that suddenly disappears again? The need to help shape the average and the longing for predictability and security create the pressure to adapt one's own wishes and dreams.
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