MO_Schaufenster #40: Nadja Buttendorf. FOR FREE

In the organizer's words:

If you visit Nadja Buttendorf's website nadjabuttendorf24.com, you will find the "FOR FREE" section, among other things. Here the artist provides songs, GIFs and 3D models for free download. These works of art are therefore not exclusive, but open to all, copyable, reusable and 'free' to circulate.

The slogan "FOR FREE" is closely linked to the capitalist marketing of new products. The artist refers to the freemium business model: here, a product with only limited functions, for example a web application, is offered 'for free'. However, the full version of the product with all its functions must be purchased.

Nadja Buttendorf plays with this marketing strategy; at the same time, she takes the "FOR FREE" offer for her art seriously. Her works are contributions to a collaborative internet culture in which actors worldwide can contribute photos, videos and music and copy and edit existing works. Although the artworks are free, they are not worthless, unconditional or without consequences. Perhaps Buttendorf is also luring us in with the freemium trick: offering something for free so that we engage more intensively with their work.

Come along and pick up your goodie bag!

You are cordially invited to the opening on Thursday, July 10 from 6:30 pm!