Next Generation Mittelstand: Was Startups und Traditionsmarken verbindet

In the organizer's words:

What happens when a young entrepreneur in the seventh generation takes responsibility for a 200-year-old traditional company?

In her keynote speech, Dr. Friederike Driftmann-Egelhof shows how to lead a strong brand into the present - with attitude, strategy and lots of hands-on experience. From design and product development to POS.

Anyone who has always wanted to know how a family business remains modern across generations, why management style and approachability are closely linked and why internationalization is more than just exporting - will get honest insights and a good dose of optimism here.

On September 10, the motto is: plain language instead of buzzwords. Transformation you can touch.
Including: brand new products and an exclusive innovation - before anyone else, directly in the goodie bag for all guests.
The topics can be discussed further over a snack afterwards.

• For everyone who wants to rethink brand, entrepreneurship and change.Save the date - 10.09.2025, 19:00 h
• Location: In the traditional Industrie-Club Düsseldorf