oeconomicum live – Wirtschaft erleben! Was passiert mit unseren Daten im Internet?

In the organizer's words:

Data forms the basis of the digital age, it drives innovation and influences our daily lives. But what actually happens to the information that we often unconsciously leave behind on the internet? The lecture by Junior Professor Dr. Reinhold Kesler (Heinrich Heine University) will shed light on how personal data is collected, analyzed and used for various purposes - from personalized offers to the development of new technologies. The risks of data misuse and the challenges of protecting sensitive information will also be addressed. The focus is on the balancing act between the protection of privacy and the innovative power of the data economy. How can the digital world enable progress without jeopardizing people's rights and freedoms? The lecture combines exciting research insights with illustrative examples and provides practical tips on how to ensure responsible handling of your own data. An event for anyone who wants to find out more about the invisible mechanisms of the internet.