„Share a Coke"-Truck Tour
In our words:
The legendary Coke truck is on the road again - with music, games, VIP vibes and lots of surprises. On July 4, Uber Platz in Berlin will become a stage - you can show what you've got on the mic at the Lipsync Challenge! ✨
In the organizer's words:
"Share a Coke" truck tour is back: Coca-Cola celebrates real friendships and shared experiences with the new edition of the cult campaign!
In 2011, "Share a Coke" became a cultural movement, and now Coca-Cola is bringing the successful campaign back in a new edition. Whereas it used to be about giving gifts, today the focus is on friendships and shared experiences.
Experience the "Share a Coke" truck tour
With stops in many different German cities, the "Share a Coke" truck tour brings the experience of sharing to life. The Coca-Cola truck in the look of the campaign brings the experience of sharing directly to the people. Friendship is celebrated at every stop and unforgettable memories are created. There is plenty to experience on and in the truck: Customizable Coca-Cola cans, challenges and other attractions are waiting for you!
Highlight stops on the "Share a Coke" truck tour will be accompanied by VIPs and influencers.
On July 4, the Coca-Cola truck on Uber Platz in Berlin will be transformed into a stage. At
the "Lipsync" challenge, visitors will have the opportunity to show off their best skills
on the microphone.
GET ALL THE INFO HERE:
https://www.coca-cola.com/de/de/offerings/share-a-coke
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