Virtual Couture Mode 3D – digitalisiert, animiert und interpretiert
In the organizer's words:
How does the virtual fit in with fashion? Isn't it necessary to capture materials and movement, even the feel and sound of fabrics, in order to be able to grasp fashion in its entirety? In contrast, the virtual often seems mechanical, cool and emotionless. So what is the special attraction of combining these two poles? These questions are at the heart of the exhibition, which approaches the topic from different perspectives.
The starting point is the research project "Virtual Couture. 3D digital reconstruction and animation", which was carried out in 2024. Previously unseen models from the late 18th century and fashion from the 1920s by fashion icons Gabrielle Chanel and Jeanne Lanvin as well as a haute couture model by Madame Grès from the 1970s were selected from the collection with the aim of being able to show them animated and virtually in multiple views. To this end, the historical context was explored in advance with the help of contemporary documents and the dimensions of the models were taken in order to reconstruct them digitally and three-dimensionally. This innovative approach enables the Kunstgewerbemuseum to show fashion in motion for the first time and thus significantly expand the previously rather static view of this important collection.
In the presentation, visitors now also have the opportunity to directly compare the digital reconstruction with the original designs.
Cooperation with universities
The project was realized in collaboration with three groups of students from the Potsdam University of Applied Sciences and the Academy of Fashion and Design Berlin. The results of these seminars - both in virtual formats and through artistic interventions and contextual extensions - will also be shown in the exhibition.
Oliver Lehmann's exhibit "On the trail of floral design" uses 3D printing to make the embroidery of the chemise dress from the Kunstgewerbemuseum's collection a haptic experience. Lucie Behrens and Veronika Strasser, on the other hand, create the impression of a dance evening in 1920s Paris in their animation "Une soiree Chanel". Taking up the pattern, they created a series of riso prints which - transformed into moving images - move rhythmically to the music. In the chess game "The Queen's Chess", Moran Marlina Dori draws on textile and glass techniques to characterize the fashion designer using materials and figures.
Using 3D design software and generative AI applications, the students of the Akademie Mode und Design Berlin created their own digital capsule collections inspired by the models of the Kunstgewerbemuseum, as shown in the video still by Burkhard Jacobs.
The students of the FH Potsdam under the direction of Hermann August Weizenegger developed and implemented the exhibition concept as well as the visual and written language.
The scientific and artistic team consists of Dr. Katrin Lindemann, Dr. Sabine de Günther and Dipl. Des. Andrea Döring.
Cooperation partners: AMD Academy of Fashion and Design (Department of Fashion Design and Fashion Management), Potsdam University of Applied Sciences (Department of Design)
The research project "Virtual Couture" was funded in 2024 by: digiS Berlin
A special exhibition of the Museum of Decorative Arts of the National Museums in Berlin
This content has been machine translated.Price information:
Admission to the Museum of Decorative Arts: €10.00, concessions €5.00; free admission for children and young people up to and including the age of 18.
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