#whatthefact – live: Wahlwerbespots

In the organizer's words:

Interactive lecture

"The respective party is solely responsible for the content of election advertising." This disclaimer will be heard frequently again before the Bundestag elections at the end of February. This introduction, however uniform, is followed by the parties' differing views of reality and visions of the future: Green meadows and smiling faces vs. driving music and quick sequences of images of crisis situations and war scenes. The respective party's vision of the future can be heard off-screen; individual candidates appear in the picture.

In addition to large-scale street posters, personal presence in social media and the information stand as an analog meeting place, election commercials are still part of the standard election advertising repertoire of the parties today. They appeal to the emotions of voters in a visually appealing and atmospheric way while also communicating the most important campaign messages. If a party succeeds in ensuring that viewers do not switch off immediately, they have 90 seconds of undivided attention.

This makes it all the more important to take a closer look at this election campaign tool: How exactly do these spots work? What concepts are behind them? And why are they still an indispensable part of every election campaign today? Media scientist Christian Schicha will tell us in the next edition of #whatthefact - live.

Compact, entertaining and participative. #whatthefact - live focuses on one topic. After an inspiring short presentation by an expert, the audience can decide for themselves which aspects they want to explore in greater depth.

With: Christian Schicha (media ethicist)