Ludwig Erhard Zentrum

In the location's words:

The Ludwig Erhard Center (LEZ) in Fürth is a unique nationwide center for exhibitions, documentation, meetings and research dedicated entirely to Ludwig Erhard and his idea of the social market economy. The center, which was opened in 2018 to mark the 70th anniversary of the monetary and economic reform of 1948, was inaugurated by Federal President Frank-Walter Steinmeier and Bavaria's Minister President Markus Söder.

The LEZ offers an interactive learning space and sees itself as an open forum for dialog on topics of contemporary history, economics and politics. Its aim is to familiarize a wide audience with the relevance of Ludwig Erhard's economic, social and financial policy ideas and to shed light on the social impact of the social market economy he shaped.

Through exhibitions, events and a museum education program, young people in particular are to gain a deeper understanding of the economic context of their lives. The aim is to enable them to make economic decisions competently and independently and to motivate them to become entrepreneurs themselves.